Privacy Policy

Privacy Policy

WatTrack, Inc. (“We”, “Us”, “Our”) has developed a mobile application (“WatTrack App”, “App”) that collects data from your device in order to provide you with pertinent transport information.

1. Consent

By using WatTrack App, you accept the terms and conditions described in this Privacy Policy and the Information Letter provided.

2. Purpose

This Privacy Policy describes how we collect, use and disclose your information and how this information can be accessed and deleted when necessary.

3. Scope

WatTrack App may contain links to websites, apps, products or services that are operated by third parties. This Privacy Policy does not extend to these third parties on which we have no control and for which we cannot be held liable. We encourage you to read about the privacy policies, procedures and practices of those third parties.

4. What information we collect from you

We collect and process information from your device in several ways, including:

  • Once you have given us your consent to track your location, we keep track of your location and movement, including your latitude, longitude, direction, elevation, time and speed of travel.
  • The collection of location data only happens if you’ve granted WatTrack App access to your device’s location services.
  • We also automatically collect usage details each time you use WatTrack App, including the country of origin, the battery level of your phone, internet conectivity and Wi-Fi information, the type of phone or operating system you are using, etc.
  • We collect your name, phone number, email address and other information you may provide when using the “Send Feedback” feature in the Settings view. Should you be the winner of one of the prizes issued for participation, your email will be used to contact you. This email will not be used for any other form of communication, and will not be provided to any third parties, and this information will then be destroyed after the prizes have been provided.


5. How we use your information

We may use information collected from or provided by you for the following purposes:

  • Provide you with pertinent transport information for nearby services;
  • Understand your preferences so that we can customize WatTrack App for you, such as recommending personalized transport options;
  • Conduct research on users habits and how they use the transportation network;
  • Measure usage of WatTrack App, and its relationship to battery consumption;
  • Develop and improve WatTrack App based on your feedback and interactions;
  • Guide product development and build new features;
  • Identify and correct bugs and other problems with WatTrack App;
  • Respond to your emails and help with support queries;
  • Subject to your consent, keep you posted from time to time on latest announcements and additional information;
  • Comply with law and regulations and lawful requests or orders.


6. Users’ options

The following are some examples of your options with regard to collection, use and disclosure of your information:

  • You can stop all collection of location data easily and at any time without penalty by disabling location services in your device’s settings or by uninstalling WatTrack App.
  • You are not required to indicate any preferences (including setting your home and work address) in order to use WatTrack App, since these are optional.
  • You can provide anonymous feedback by using an email account that does not reveal your identity, and does not include your name.
  • You will also be provided with a feedback letter following completion of the two week data collection period to provide feedback on the study and to request a summary of the results if desired


7. Disclosure to Third Parties

We do not disclose your personal information to third parties without your explicit consent except for the following purposes:

  • In case you request assistance with the use of WatTrack App, we might share such requests, including your contact information, with a third party directly involved in the issue (i.e. if you inform us over email that certain transit schedules in the app are outdated, and we forward this message to the applicable transit agency).
  • In case we are required to comply with applicable law and regulations and lawful requests or orders or if it is otherwise permitted by law (i.e., protect and defend our rights, situation that threatens life, health or safety, etc.).
  • We also disclose anonymous and aggregate information to certain third parties for research, product development or other business purposes. For instance, we may share information with municipalities, transit agencies, and transportation authorities to help them analyze and improve their services.

8. Security Safeguards

We are committed to securing your information and we take reasonable physical, organizational and technical measures to protect your information against unauthorized access, use, disclosure, modification or destruction.

These safeguards include, but are not limited to:

  • Storage on secure servers;
  • Encryption of the communication channels;
  • Limited access to employees and contractors on a “need-to-know” basis.

Although we take great efforts to protect your information, no security system can prevent all potential security breaches nor be immune from any wrongdoings or malfunctions.

9. Retention Period

We will retain your information as long as you use WatTrack App and for a reasonable time thereafter (at least 3 years). All records are destroyed according to University of Waterloo policy.

10. Right to Access and Removal

We store your information on servers located in Canada.

If you would like to remove or access any information that we have collected through WatTrack App that is stored on our servers, please contact us. On receiving such a request, we will use reasonable efforts to provide you or delete such information. This survey is anonymous in that we do not require your name or any identifying information. Once you have submitted your responses it is not possible to withdraw your consent to participate as we have no way of knowing which responses are yours unless you wish to disclose your personal identifier.


11. Children

We do not knowingly collect, use or disclose information from children under the age of 18. If we learn that we have collected information of a child under 18 without first receiving parental consent, we will take steps to delete such information within a reasonable time. If you have reason to believe that a child under the age of 18 has provided information to us, please contact us and we will take steps to delete such information within a reasonable time.

12. Do Not Track Signals

WatTrack App does not respond to Web browser “Do Not Track” (DNT) signals or other similar mechanisms.

Third parties do not collect information about your online activities over time and across different Web sites when using WatTrack App.

13. Update

We reserve the right to amend or change this Privacy Policy at any time without notice. In case of substantial changes to this Privacy Policy, we will alert you through email  within 30 days before such changes enter into effect. We will also update the privacy policy within the app on the date that such changes become effective. By using WatTrack App, you agree to be bound by the version of the privacy policy displayed on the date upon which you use the app. If you do not accept the amended or changed Privacy Policy, you may not access, use or continue to use WatTrack App. By continuing to access and use WatTrack App, you are acknowledging your acceptance of the amendments and changes. In any case, we recommend that you consult this page regularly in order to be informed of any changes in this Privacy Policy.

When we post changes to this Privacy Policy, we will revise the "last updated" date at the end of this Privacy Policy.

14. Contact information

If you have any questions or concerns about this Privacy Policy, please contact us and we will examine and reply to all communications within reasonable delays.


This study has been reviewed and received ethics clearance through a University of Waterloo Research Ethics Committee (ORE#21948). If you have questions for the Committee contact the Chief Ethics Officer, Office of Research Ethics, at 15198884567 ext. 36005 or


This Privacy Policy was last updated on 25 January 2017.